Unprecedented flexibility is a hallmark of the revised brand standards. For the web, they introduce a new approach to creating websites that can be more customized to individual unit needs while reflecting WSU’s core identity elements.
The goal is to reflect both the unity and diversity of WSU while providing a positive visitor experience across all University web pages.
The vertical column or spine seen at the left of this page in desktop view appears on all pages and contains the essential brand, content, and usability essentials. The remainder of the page is essentially a blank canvas awaiting your creativity.
In addition to the column you see, the Spine is also an unseen skeleton or framework undergirding the page. While the column is more rigid and global, the framework is exceedingly flexible and customizable. The feature list below is a sampling of some of the ways the Spine aims to enable and uphold our unified diversity.
The 1.0 version of WSU’s new web framework was released on June 30th, 2014. There are a few ways to implement the Spine framework for your own site.
Development continues apace. If you are a developer or web designer, you are more than welcome to take part in its development on GitHub.
The earlier standards and Template Designer tool for the existing WSU web templates remain available online during the transition to the new web framework.