WSU Cougar Head Logo

Go Cougs

For more than 130 years, ​Washington State University has unlocked possibilities by empowering students, faculty, and the rest of the WSU family to create a world where all people can thrive. 

We’re proud to promote a brand that speaks to the power of WSU’s mission and the possibility the future holds. By applying our new brand standards, you’ll help communicate the distinctive look, feel, and voice that will help you stay true to the Washington State University story.

Explore our brand narrative