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Brand Visual
primary
crimson
and
gray
secondary
orange
green
blue
yellow
accents
values
x
0 100 65 34
152 30 50
#981e32
201
0 100 81 4
198 12 48
#c60c30
186
0 100 65 34
152 30 50
#981e32
201
0 100 81 4
198 12 48
#c60c30
186
1 0 0 3
239 240 241
#eff0f1
5% 431
2 0 0 10
215 218 219
#d7dadb
15% 431
4 0 0 26
181 186 190
#b5babe
40% 431
8 0 0 45
141 149 154
#8d959a
70% 431
11 0 0 65
94 106 113
#5e6a71
431
27 18 17 72
70 78 84
#464e54
431+26%k
46 37 37 79
42 48 51
#2a3033
431+55%k
0 0 0 100
0 0 0
#000
100% blk
0 0 0 0
255 255 255
#fff
white
1 1 4 2
244 242 235
#f4f2eb
5% 7768
2 3 12 7
227 223 205
#e3dfcd
15% 7768
6 7 33 18
203 196 162
#cbc4a2
40% 7768
11 13 57 31
175 163 112
#afa370
70% 7768
15 19 82 45
143 126 53
#8f7e35
7768
21 24 80 50
114 101 42
#72652a
7768+10%K
33 34 77 59
86 76 32
#564c20
7768+30%K
45 44 74 68
57 50 21
#393215
7768+50%K
14 6 100 24
173 164 0
#ada400
398
0 2 5 2
248 241 235
#f8f1eb
5% 7572
0 7 14 5
237 220 204
#eddccc
15% 7572
0 20 37 13
221 190 161
#ddbea1
40% 7572
0 35 65 22
203 155 110
#cb9b6e
70% 7572
0 50 93 32
182 114 51
#b67233
7572
7 52 90 38
146 91 41
#925b29
7572+10%K
23 55 85 50
109 68 31
#6d441f
7572+30%K
38 59 80 61
73 46 20
#492e14
7572+50%K
2 58 96 10
211 130 53
#f6861f
7412
3 1 1 2
237 243 244
#edf3f4
5% 5483
10 2 4 4
211 225 227
#d3e1e3
15% 5483
26 4 10 11
174 199 203
#aec7cb
40% 5483
45 8 18 19
130 169 175
#82a9af
70% 5483
65 11 25 27
79 134 142
#4f868e
5483
66 17 29 33
63 107 114
#3f6b72
5483+10%K
68 28 38 46
47 80 85
#2f5055
5483+30%K
70 40 46 59
32 54 57
#203639
5483+50%K
92 0 34 0
0 165 189
#00a5bd
2228
1 2 5 1
249 244 231
#f9f4e7
5% 1245
1 5 15 3
241 228 196
#f1e4c4
15% 1245
2 14 39 7
229 205 147
#e5cd93
40% 1245
4 24 69 13
215 178 88
#d7b258
70% 1245
6 35 99 18
198 146 20
#c69214
1245
11 38 96 25
158 117 16
#9e7510
1245+10%K
25 45 90 40
119 88 12
#77580c
1245+30%K
40 51 83 54
79 58 8
#4f3a08
1245+50%K
0 31 98 0
255 184 28
#ffb81c
1235
1 0 0 3
239 240 241
#eff0f1
5% 431
2 0 0 10
215 218 219
#d7dadb
15% 431
4 0 0 26
181 186 190
#b5babe
40% 431
8 0 0 45
141 149 154
#8d959a
70% 431
11 0 0 65
94 106 113
#5e6a71
431
27 18 17 72
70 78 84
#464e54
431+26%k
46 37 37 79
42 48 51
#2a3033
431+55%k
0 0 0 100
0 0 0
#000
100% blk
0 0 0 0
255 255 255
#fff
white

Primary Palette: crimson and gray

The University’s official crimson and gray colors form the foundation of the WSU color palette. Because of the importance color plays in building brand awareness in the marketplace, all university communications should feature crimson and/or gray in a dominant manner including on the entry page of websites and publication covers.

Generally, it is recommended that crimson be applied as the dominant color, although there may be occasions when it is more appropriate to use gray in this manner.

Secondary Palette: orange, green, blue, and yellow

The secondary palette is intended to supplement and coordinate with the primary palette.

The palette consists of four hues “tuned” in saturation and value to the official crimson and gray colors and four highly saturated accent versions of each color. The less-saturated secondary colors may be lightened to any tint or darkened by adding black. The accent colors should be used only full strength and not lightened or darkened.

Adobe color swatches
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