Primary Palette: crimson and gray
The University’s official crimson and gray colors form the foundation of the WSU color palette. Because of the importance color plays in building brand awareness in the marketplace, all university communications should feature crimson and/or gray in a dominant manner including on the entry page of websites and publication covers.
Generally, it is recommended that crimson be applied as the dominant color, although there may be occasions when it is more appropriate to use gray in this manner.
Secondary Palette: orange, green, blue, and yellow
The secondary palette is intended to supplement and coordinate with the primary palette.
The palette consists of four hues “tuned” in saturation and value to the official crimson and gray colors and four highly saturated accent versions of each color. The less-saturated secondary colors may be lightened to any tint or darkened by adding black. The accent colors should be used only full strength and not lightened or darkened.