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Brand Visual

Who Should Use

official WSU units

All official WSU units are required to follow the identity standards. This ensures the clarity of WSU’s identity and voice in communicating with our audiences. Clarity plays a large role in increasing understanding of and support for the University’s mission and goals.

student groups

Generally, student groups are not required to apply the University’s identity elements to their communications. But they are encouraged to do so when communicating to external audiences in an official capacity on behalf of the University.

Student groups are encouraged to use the University’s spirit marks (the freestanding cougar head, the script word mark “Cougars” and the illustrated Butch)—rather than WSU’s official signature. Student groups should contact their college’s communications director or University Communications for assistance in ensuring the consistent application and presentation of the University’s brand.