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Photos, along with writing, typography, and design, define our brand.
Choose photos that engage the viewer and communicate the essence and emotional qualities of our brand.
Portray the University’s rich cultural diversity throughout a collection of photos.
Select photos that show how WSU improves lives and makes the world a better place.
Use photos that reflect key aspects of the University's brand personality, such as innovative, spirited, confident.

Call attention to the primary activity by:

  • highlighting a single, compelling subject
  • cropping tightly
  • using shallow depth of field

Create interest by shooting photos with:

  • bold, colorful images
  • blurred motion
  • exaggerated vertical or horizontal cropping
  • unusual angles

WSU photo library

An online collection of high-quality, award-winning photos by Photo Services staff and suitable for use in electronic and print communications is available to the WSU community.

photo assistance?

Need help with photography for your website or publication? Contact WSU Photo Services at or 335-4745.