Videos can demonstrate the core message of the WSU brand: that the University makes a positive impact on the lives of everyone it touches and makes the world a better place.
Videos are particularly effective in conveying the emotional aspects of the WSU brand. Consider, for example, how video can deliver a compelling message about the difference a scholarship makes in the life of a student like no other media can.
Producing effective videos requires high production standards. Without them, videos can be amateurish and potentially damage the WSU brand. For guidance in producing successful videos, contact Ken Arkow, 335-7851.