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Brand Apply the Elements


WSU’s publications are often distributed far and wide—ranging from the Far East, Europe, and Africa to the Olympic Peninsula and Columbia Basin in Washington.

Each of these publications, including correspondence, brochures, reports, booklets, magazines, newsletters, event materials, posters, and more, creates impressions about the University. By presenting WSU’s brand consistently in these communications, we help our audiences deepen their understanding of and support for our mission.

To ensure consistency, units are required to use the core elements of the visual brand when creating publications.

Editorially, printed materials should incorporate the University’s core brand beliefs such as inspiring creativity, driving innovation, and challenging limits.

See more details in Who We Are.